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Thursday, 4 October 2012

A History of x 3 Promotional attributes// Research











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The drama was developed for this years (2012) Paralympic games. Strengthening the validity of my design ideas... Evidence like this suggests THIS year WOULD be a good year to promote Guttmanns legacy. The research below also demonstrates this...


"From this humble start have come the Paralympic Games, which this week will bring more than 4,000 athletes from around the world to London.

"The Guttmann story is massive," said Olympic historian Martin Polley. "He was the one who linked rehab to competitive sport."

This month has been Guttmann's moment, what with a BBC film about his life, "The Best of Men," an exhibition at the Jewish Museum in London and his daughter, Eve Loeffler, being named mayor of the athletes village - a sort of ambassador in chief who welcomes the participants for games that start Wednesday and end Sept. 9.

It follows a resurgence of interest in Guttmann, who escaped in the late 1930s and settled in Britain, where his research on treating spinal patients drew the attention of the government. Guttmann began working with injured soldiers at Stoke Mandeville hospital, just north of London, during World War II - a time when suffering a spinal injury was considered a death sentence. Patients were discouraged from moving, leading to secondary infections from bed sores or from pneumonia."

"One patient told me `I'm waiting for God almighty to take me up," the Times of London reported Guttmann as saying at a conference in 1962. "I told him `While you are waiting, you can do some work'."
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The 'father of the Paralympics'.  He was a neurosurgeon at Stoke Mandeville Hospital who revolutionised the treatment and life chances for those with spinal injuries and he organised the first ‘Stoke Mandeville Games’ to coincide with the start of the London Olympics in 1948. The International Stoke Mandeville Games were the forerunners of today's Paralympic Games.


A more in-depth commentary of Ludwig's legacy can be read on...


Investigation into Plaque faces...

Although a large focus of these plaques is on the information, I wanted to try a different approach and have the main communication of my design to be visually based.




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Leeds College of Art. Graphic Design.
 

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