One of the strongest and most memorable pieces of restaurant identity I've seen in a while (Personal Opinion)
The Arrogant Butcher - By TunnelBravo
The identity and all the design & ad work for a new restaurant in downtown Phoenix, The Arrogant Butcher. Along with the logo, menus, uniforms & collateral the signage was designed. The mural is one of the main features of the restaurant and has a prime location right next to the entrance.
We wanted it to be engaging but also informational for those who don't know anything about the restaurant. There will be a lot of foot traffic in this area as The Arrogant Butcher is directly across the street from U.S. Airways Center where the Phoenix Suns play
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