ISTD / 'Mutton Quad' //

One of the strongest and most memorable pieces of restaurant identity I've seen in a while (Personal Opinion)

The Arrogant Butcher - By TunnelBravo

The identity and all the design & ad work for a new restaurant in downtown Phoenix, The Arrogant Butcher. Along with the logo, menus, uniforms & collateral the signage was designed. The mural is one of the main features of the restaurant and has a prime location right next to the entrance. 
We wanted it to be engaging but also informational for those who don't know anything about the restaurant. There will be a lot of foot traffic in this area as The Arrogant Butcher is directly across the street from U.S. Airways Center where the Phoenix Suns play

ISTD / 'Mutton Quad' /

Interior design

After investigating the previous submissions and approaches of juxtaposition, I needed to begin developing my own ideas and the easiest way of doing this was to let my ideas take form starting with the investigation into interior design... I'll be looking at aspects of cuisine hospitality that separate normal restaurants from well-designed and educated restaurants. Looking at lighting, furniture, storage, space etc.

Restaurant Identity

 

ISTD / 'Mutton Quad'

Alternative approaches: 

They chose the literal approach for the design. Quad being a space and Mutton an old English dish. The restaurant was inspired by St. John's restaurant in London and its offal menu. Not only is offal a contemporary dining style in the cosmopolitan world but it is also environmentally friendly - less waste and less preparation. The minimal old English style approach was chosen for the design with a modern adaptation. I finally created a book to encapsulate my design. 

Punctu.ate is a restaurant based around punctuation and typographic symbols. The restaurant aims to emphasise the importance of punctuation, but in a witty and entertaining way that won't lose the interest of the customer. It encourages people to interact with a subject that is often not revisted after first being taught in school.

Focusing on the language of food I created a brand based around typographic recipes within a Mutton Quad.

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Extended / Different approaches that have a core focus on the typographic form.

Responsive / Douwe Egberts / Background research

Important factors to consider relating to the direction of my approach and the design sketches / ideas I'm generating...

http://www.dailymail.co.uk/news/article-2051396/Britains-coffee-lovers-discard-2-5-BILLION-cups-year.html

Britain's coffee lovers discard 2.5 BILLION cups a year

Coffee shops have been slammed by consumer watchdogs after it emerged that disposable cups are causing a recycling nightmare.

The 2.5 billion synthetic cups thrown away in Britain every year are made from a mixture of materials which prevents them from being recycled alongside paper and cardboard.

The report by Which? found that eight in ten people are confused about throwing away disposable coffee cups and they think they can put them in paper recycling bins.

But the consumer magazine says that putting a cup in with newspapers and junk mail means it is likely to be rejected at the recycling plant and diverted to landfill anyway.

The problem is believed to be caused in part by the extra cost incurred in separating the synthetic coffee cups from other materials.

The environmental impact is pushed up further because the cups are forced to go to landfill sites.

A report in Which? stated: 'One container for paper - another container for plastics.

the UK's thirst for grabbing a hot drink on the go means an estimated 2.5 billion paper cups are thrown away every year. If put side by side they would stretch round the globe five and a half times

Disposable cups are mostly made of cardboard - about 95per cent by weight - but also contain about 5per cent polyethylene in the form of a thin coating inside the cup.

More than half of the 2,471 people surveyed admitted that they put the cups in the general waste bin.

David Powlson, principal at Poyry Management Consulting and expert in paper recycling, told the magazine: 'This is great for keeping your coffee warm and the cup from getting soggy, but not so great when you come to realise that most UK paper mills are unable to process paper mixed with other materials.'