Along with my literature reviews and secondary information I'd began to review various TV advertisements and noting consistent themes I could spot. I also pursued background research that helped me understand core emotional drivers and enlightened my understanding of contemporary tactics.
I'd managed to choose 7 different products that in my opinion showed a good and varying extent of how advertisers have attached emotional messages (aka Core Emotional Drivers)
For each product - I had a very interesting description to fit which had been developed through my research and is displayed under each photograph.
What the photographs below are ultimately showing is a product that has been built up by emotional messaging, delivered in a black and white format because there is no manipulation... the answers are in black and white.
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