How has the Advertising of Tobacco created and socialised a cultural popularity, and how will this impact on the emergence of the E-Cig?
1st part: Advertising link to cigarettes and relation in advertising. Brief explanation of its successes and overview on what it's achieve - go onto each part separately in a fluent manner…
Created the image of?
Not only did advertisements create meaning. But they tied it too associations, that represented cultural norms built through an environment saturated in popular culture.
Not only has advertising been used to market the mass produced product, but also to fight off negative health links - again referring back to the industries amazing ability to react to social and cultural forces.
- The boom of cigarettes - through advertising - TV Boom - celebrities, iconography, movies, adverts.
The changes of attitudes - social acceptance, women liberation.
Dynamics of an epidemic
-anti cigarettes - health warnings - unconscious sense of phallic power.
- How have cigarette companies continued and created a fad to keep consumers buying the idea of 'want' despite the effects they have on ones self. Psychoanalysis - fads - Branding terror. Subcultture of smoking - 'Vapers'.
E-cig ads…
- banned from tv some aspects.- New electronic cigarette created a step back in time - employing the same tactics and following suit to the strategies of tobacco advertisers.
- Speculation on adverts etc…
- Review how the popular cultural methods impacted on e -cigarette…
Tactics - same ways to appeal to younger generation.
Still employing emotion/ exposure tactics
New chance too exploit market.
Final Structure….
Chapter 1
Introduction
The relationship between advertising and cigarettes
Mass Marketing
Chapter 2
Matching attitudes and behaviours – Choice?
The marketing of cigarettes to women
The manipulation of public opinion
Chapter 3
Modern forms of communication – The electronic cigarette
Conclusion
No comments:
Post a Comment