OUGD 601 - Idea progression

Over the previous years, my two essays have been based around psychoanalysis and also advertising of some form. In light of this, I didn't want to stray too far away from these subject matters because I had already gained a large understanding of these topics. On the other hand I didn't want to feel like I was just repeating myself and going over the same thing. As a result I decided to map out some ideas and progress with solidifying my research question

As a starting point I began with both psychoanalysis and advertising.

Notes

What are the historical, political, social, cultural, technological or other contextual determining factors in my chosen subject?

What creative experiment/ making can I do to gain insight?

Choose case studies to focus on of brands?

Shape the future research direction of your chosen career (advertising)

Psychology of advertising: Psychoanalysis - collective behaviour - 'consumer culture' - desirable - consumer trends?

Core emotional drivers…(following on from my essay: How has psychoanalysis effected contemporary advertising)

Branding terror
1950's - 1960's - advancing forms of communication

Packaging?

Shift in consumerist ethos to keep a fad prevalent?

Potential topics/ Psychoanalysis, Fads.
Trying to sell a fad... created through branding/ identity, exhibit.

Fads & how they effect ones perception and sense of possession (Populations desires) -- it is a form of behaviour that develops among a large population and is collectively followed with enthusiasm/ wishful thinking.

The dynamics of an epidemic - use epidemiology to explain how an idea gets spread across a group of people.

A never dying fad? The ultimate and strangest fad?
-the dynamics of an epidemic
-branding terror

Trends/ Popular culture
-1990 - Shift from text/ informational ads to advertisements that ignored that arbitrary value of products

Points of investigation?
Persuasion
Manipulation
Culture
Status

Shift to emotional marketing.

Shift from 1990 - Contemporary culture (Obviously had a more so effect on some sectors - find this)

1950's - 1960's - television brought moving images into peoples home. This brought exposure to other cultures & created world views & information then became a major role in shaping popular public opinion. It was the most popular form of communication.

1960's - satellites & telecommunications brought global communication - opened new avenues for advertising to deliver its message. Advertising and other forms of popular culture helped create an unprecedented demand for material goods

- Inspired desirable, 'consumer culture'
- Happiness & satisfaction were often associated with purchasing & consuming material goods.

-- The consumer trend would accelerate in later decades

Evaluation of notes…. After reviewing my input from various areas of my previous essays and also interests of myself, I chose the words that most stood out and began thinking of a question that would not only be interesting but engaging…

Conclusion…

Question 1. How has the advertising of cigarettes created and solidified a cultural popularity?

Question 2. How has the advertising of tobacco created and socialised a cultural popularity?

Question 3. How has the advertising of cigarettes created a never dying fad?

Question 4. How was the advertising of tobacco created and socialised a cultural popularity, and how will this impact on the emergence of the E-cigarette?

Meetings with tutor to clarify question.