Once I'd developed the actual concept behind my branding I wanted to create a main logo/ emblem that contained the subtitle of my branding: Justified Kerning. & It's main name...Mutton Quad. After some investigation into type positioning and containers, I realised that the positioning of my titles had to be reflective of the shape of my badge...
Positioning of 'WEBER STATE' & 'UNIVERSITY', the way the informations contained in this label form splits up the information better than if it was just solely following the circle...
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