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Sunday, 20 January 2013

ISTD / Restaurant Identity


I really think the typeface of the main symbol should of been made thicker or more subtle, however the use of type in the structure of it works quite well!



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I really don't feel the actual layout and use of colours together works effectively on their website, it doesn't really follow the modernist/ traditional approach thats conveyed in their branding, and gives off a more family oriented identity...(I'll have to keep this in mind when I come to developing my website...


Contemporary / Bar & Roastery / Relaxed, traditional.



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Leeds College of Art. Graphic Design.
 

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