"Most Designers have a fetish (in the platonic sense) for paper stocks, we’re no different. Our obsession for all print work to be produced on GF Smith papers could be considered unhealthy. This blog is the result of a self diagnosis that we have a phobia of upsetting mr GF Smith. This blog is all about Fedrigoni; another fine paper maker. It is also an ode to the designers/artists/creatives who battle bloodied fingers to create these amazing models, statues, figurines and installations."
Laura Quantrill – Fedrigoni London showroom piece
Laura Quantrill is a Derbyshire based Graphic Designer, she was asked by Fedrigoni to create a piece that showcased their range of papers. Her main aim was to encourage designers to visit and use the Fedrigoni London Showroom.
Laura created a mail out designed to promote an exhibition of classic Italian design through out the twentieth century modeled out of paper. The designs include the Vespa, Sapper Alessi kettle and Olivetti typewriter model. The mail out contained the nets for each model giving the recipient there own classic Italian design to build.
These Elegant and Refined cards were created by Italian graphic design and marketing specialists GIOVANNI RUSSO GRAFICO. The attention to detail is immaculate. Can you work out the name and location of each building?
The Fedrigoni Mountains
An Installation produced for Fedrigoni designed and built by Graphic Designer Alex Ostrowski and London based Illustrator and set maker Hattie Newman. The idea was inspired by the snow-capped Dolomites surrounding Fedrigoni’s hometown of Verona. The brief was to visualise an imaginary exploration of the paper slopes.
2010 Fedrigoni calender
Last year we had a surprise visit from a Fedrigoni representative. He had dropped in to deliver us the latest Fedrigoni Calendar. Each year they re-invent their give-away calendar and each year it gets better. This years desk version draws its inspiration from Post- it notes, but radically reinvents the format.
Designed by Studio 8 and printed by Team Impression the calendar makes a practical yet design-led object suitable for any desk.
Fedrigoni London showroom posters
Posters were designed by Richard Nabarro a Manchester based Graphic Desiger. His challenge was to encourage more designers to visit and use the Fedrigoni London Showroom. In response, Fedrigoni paper, photography and digital manipulation were used extensively to create a set of posters. These designs emphasise the creative possibilities of paper.
Toby Edwards – Fedrigoni London showroom piece
Another promotional brief set by the YCN to promote the Fedrigoni London Showroom to designers. The aim: to promote the range of paper stocks that Fedrigoni produce.
This installation was designed and built by student Graphic Designer Toby Edwards. Using the event theme of ‘Tea & Biscuits’, the idea was to encourage designers to feel at ease in the space, through a traditional homely welcome. The ‘Tea & Biscuits’ identity was inspired by the shape of old biscuit tins circa 1930. The paper installation pieces are built up from the same decagon-shaped base.
After analysis of the previous work the ideas and concepts are all very strong, the only thing is that they're all one off sort of ideas, in the sense that once you've seen them, you've seen them. With the idea of tailoring each scene in our publication to an iconic scene in their area, making it personal to them while still communicating the messages it needs to. Printers can then be inspired by their tailored, local scenic publication.
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