They chose the literal approach for the design. Quad being a space and Mutton an old English dish. The restaurant was inspired by St. John's restaurant in London and its offal menu. Not only is offal a contemporary dining style in the cosmopolitan world but it is also environmentally friendly - less waste and less preparation. The minimal old English style approach was chosen for the design with a modern adaptation. I finally created a book to encapsulate my design.
Punctu.ate is a restaurant based around punctuation and typographic symbols. The restaurant aims to emphasise the importance of punctuation, but in a witty and entertaining way that won't lose the interest of the customer. It encourages people to interact with a subject that is often not revisted after first being taught in school.
Focusing on the language of food I created a brand based around typographic recipes within a Mutton Quad.
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Extended / Different approaches that have a core focus on the typographic form.
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