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Thursday 24 January 2013

ISTD / Business cards & Branding

I wanted the business card to have sort of innovative thinking behind it just as the drinks mat of my identity has...

 as oppose to the simple rectangular shape most use, after investigation it was becoming more obvious that a lot of people tried to express their services through the visual aspect of the card as well as their information, you can see from the business cards below...

These examples have inspired me to design a business card that promotes the business almost in every context, using a triangular shaped end means the card could be slid in-between cutlery so it is left standing when the customer approaches the table, it can also be used to slide in-between wrapped goods and poked slightly into food such as pastries or similar...












Identity material/ 









A branding identity doesn't always need to stick to a minimum of two colours, the example below is a good demonstration of how various colours can be used to still tie the branding together...



Iconic Poster / The reason this poster is so intriguing is because it directly relates to the restaurants title, The definition of Mutton Quad is; a quad with a square body. Visually you imagine a square...


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Leeds College of Art. Graphic Design.
 

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