The QR code you can see on the first introductory page, links the audience directly to the Cultural Comforts online game. The format of the publication makes it more interesting and noticeable for viewers given the added depth.
The large photographic images have been given varying levels of depth using 'stilts' behind the laser-cut illustrations, this allowed some of them to be raised higher/ lower than others. The large images also make it easier for the audience viewing the exhibition.
The consistent title 'Connect The Shape', reinforces the idea that the emotional message is tied to the shape of the product. Furthermore, each photograph is accompanied by a sub-title which sums up the core emotional drivers behind each product.
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