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Thursday 22 September 2011

Group Crit Feedback

For our benefit, we presented our proposal for 'How To Flag A Taxi As A Student' to  group 2 of our class, we received some useful feedback...
We were going to create a digital poster, that we could Blog and viewers would see our research and development building up too the design. However the other group, suggested it would be more suitable if we printed them off in a certain format. We took this advice onboard and have decided to create a 'business card' style of advertisement, that would be available to all students in such things as; Freshers packs, Universities etc. We were aware that Students would probably just look at it and then discard the information......therefore we thought it would be a good idea to include secondary information that would be very useful for a student, a list of all local taxi firms.


Our target audience was to be students; therefore we had to provide information that was appealing, no one likes reading boring lengthy paragraphs when you don't need too, its human nature. Because of this we worded our text quite humorous. 


Below are some questions that we put together to give us a broader viewer of how our work would be interpreted;
Q. Do you think our project will be useful in a real life situation?
A. Yes.

Q. Where do you think is a suitable place for freshers to pick it up is?
A. Freshers Fairs, Clubs/Pubs, As a welcome pack in Halls, Promo Material such as Vice and Don't Panic

Q. If you made instructions for freshers what format would you put it in?
A. Posters as it is something they can stick on the wall, rather than a flyer that they would throw away.

Q. Do you think the imagery and style is attractive for freshers?
A. Yes, its very contemporary with the vintage/80's theme. quite comical and not too serious for students.

Q. Do you think our outlet serves its purpose?
A. Yes, it's funny and memorable.

We then decided to come up with some action plan pointers from this;


  1. Print the poster / flyer cards
  2. Change the text used to a more comical, student friendly text. 
  3. Create a presentation about our project. 
  4. Create, Finalise and finish our final piece/s
  5. Apply the feedback received. 

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Leeds College of Art. Graphic Design.
 

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