Primary research

Instead of using solely secondary resources, such as; the internet and magazines. We decided to gather some primary research, asking the local cab drivers what they think about the generation of students today, below are some of their replies;

-Do not enter the taxi while you are eating
-People who often look scruffy or a bit dodgy will have to pay upfront before they are taken anywhere
-They will be watched in the mirrors, this is because they often vandalise the taxis'
-No vomit in the taxi (FINE)
-No people staggering everywhere can enter

From a students POV, they feel they are often getting given an overcharged fare, simply because they are not aware of the standard prices.

These business cards have been collected from all the local taxi drivers around Leeds. The purpose of this research task was too; identify if there was a common theme between all the taxi firms....

They all use simple layouts, often cluttered with information and a cheap BLOCK lettering.