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Wednesday 21 September 2011

Idea Development

After some initial brainstorming, We decided to focus on something specific; an informative, comical diagram on 'How to flag a taxi as a student'. Taking inspiration from Aeroplane Safety diagrams and instructions. Our aim and objective was to create an information flyer that students could relate too and engage, and as a result REMEMBER.




Aesthetically the 'BEER PONG' diagram is better, this is because it stands out more, with its unique retro/pastel appearance, making the ad look vintage. Furthermore the layout works well, which is further enhanced by the guy at the bottom, If you look, you recognise that he has his thumbs up, next to the diagram 'DO NOT USE', this adds comedy to the advert, and as a result makes the audience intrigued. The font works well with the vintage style, adding a contemporary twist.

Images sourced from;
http://flyergoodness.blogspot.com/2010/10/beer-pong-instructionsinfographic.html
http://www.nextnature.net/

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Leeds College of Art. Graphic Design.
 

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