COP Publication - Points of Investigation 3/ Beer Commercials.

Beer commercials can sometimes seem like a random collection of bad-boy behavior, but look deeper and you'll find very sophisticated emotional marketing going on.
 
In this three-minute marketing lesson video, emotional marketing expert Graeme Newell shows how great brands build confidence using both positive and negative emotional drivers. See how the best brands covertly stroke male egos and build lifelong customer loyalty.

This video introduces Core Emotional Drivers & has led to a review of self initiated contemporary advertisements, such as the summer Coca Cola campaign below, which strongly acts on peoples relationships using the idea of the drink bringing people together and making people feel wanted ...

Despite its depicted goodness and amazing qualities, the truth behind Coca Cola is shown below the video.