Our task was to provide 5 forms of evidence, chosen from a selection of categories we put together as a group. I've chosen to look at Branding within fast food.
I've decided to look at Mcdonalds, the biggest fast food chain, who attempted to re-brand and re-capture its image. The bright colours were replaced with much more updated and trendier looking signage.
Packaging...
Re-branded packaging to transform McDonald's into a seemingly more Eco-friendly company.
Promotional Videos...
Their adverts are quite upbeat, the majority of the time they seem to be suggesting that their food appeals to everyone, from the old to the young.
Web design...
The interface and layout of the website is very concise, everything is accessible without a struggle. Making it useful for all ages. As the biggest fast food chain, they have to keep up with the demands of the changing environment, offering;
coaching vouchers for youngsters playing football, the option to see what ingredients are in your meals (From A-Z) and creating applications means customers can have Mcdonalds on their mobile. Making it possible to find the nearest drive-thru, restaurant with free WiFi internet and a restaurant that is open all night.
It doesn't really have a specific type of graphic, and in my opinion they focus more on function than form. Again I think this is because its TMG is so broad.
Posters and Displays...
We're all familiar with the famous slogan of McDonald’s. But have you ever paid attention to other creative advertisements designed for McDonald’s? They are all as impressive as the classical slogan, or even better. And here is a collection of advertising, which would help you to know McDonald’s products better in an effective and interesting way.
In order to promote McDonald’s Large Coffee which costs only 1 Euro, outdoor posters in Sweden have been turned into puzzles to attract pedestrians’ attention.
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