Creative practices ranging from Textile Painting, Origami and Collage to more traditional Fine Art practices.
Following an MA in Graphic Communication (2006, University of Hertfordshire) she continued to experiment and explore ways of bringing together all the things she likes most: typography, paper, and highly detailed hand-made craft objects. She has swiftly earned an international reputation for her innovative paper illustrations and continues to create beautifully detailed paper designs for clients all around the world...
"I believe that one of the main reasons I enjoy the paper craft, is due to my love of the material: paper. Although I've always had a special fascination for paper, it has taken me a while to find my own way of working with it; and then it took a little longer to find out that the technique I have been using so intensively is called quilling - it involves the use of strips of paper that can be rolled, shaped, and glued to the background."
The Blackberry advertisement below, inspired one of my ideas that would of incorporated Luke's knowledge of animation shown on the individual contribution boards.
As an alternative route of our publication (and if we have the time!) we could space our pages in a similar fashion below, the scene would be the same size as an illustrator document and would hang directly in-front of a mac screen with the programme 'illustrator' open. We would then photograph this scene and play on our concept of 'Bringing your designs to life'. (Hence the photograph would represent someone's design they're doing on the computer, which would hopefully look amazing in the photographs and promote the fact that Fedrigoni's paper will make their designs look much better.
Artist and designer Sarah Illenberger created this beautiful cover for the Papercraft book, with the help of photographer Ragnar Schmuck– the perfectly crafted food is lined up quietly in the photo, with all sorts of kitchen goods replicated in nothing but paper.
The precision of her craftsmanship makes the food instantly recognizable, but the nature of the medium also conceptualizes each food into its most basic shapes, so that the slabs of bacon are perfect rectangles, etc. The lines are so clean and simple, even in the crumpled form of the green chili pepper.
BackgroundThe Fedrigoni family has been part of the paper world since 1717, when the San Colombano paper mill was set up in Vallarsa-Rovereto, Italy. Over the years, Fedrigoni have consistently been at the forefront of the paper industry, pioneering the techniques and processes that make paper the beautiful, versatile medium it is. Fedrigoni has been refining the art and science of making fine-quality special papers, producing striking surfaces, tactile textures and vivid colours - paper that can be pressed, bent, cut and folded into almost any form you can imagine. Fedrigoni papers are ultra functional and, at the same time, wonderfully expressive. They can shock and surprise, or soothe and reassure. They can demand your attention or retire gracefully into the background.
‘Imaginative Colours' tool
The tool consists of four fan style paper booklets, divided into sections of: warm, cool and neutral colours. The tool contains a total of 262 samples of paper which enable graphic designers to choose the best shade and or most suitable surface for their next publication, packaging design, brochure, label, etc.
The ChallengeThe challenge is to create a campaign which will ensure the entire UK design industry hears about the paper selection tool, and is inspired to use the papers for their very next project.
My Idea is to keep the papers alive by creating a world within the 'Imaginative Colours' tool. I wanted to design something which designers could play, mix and match with and enjoying the process at the same time. Besides that, I also wanted to show Fedrigoni's striking surfaces, textures, colours and sustainability, altogether at once in the tool. Therefore this idea of having a world within the 'Imaginative Colours' tool came up, with every design expressing Fedrigoni's paper qualities. All the layers are drawn, traced, and then hand cut to create one of the 'Imaginative Colours' tool, the cool colours.
‘Imaginative Colours' tool
The tool consists of four fan style paper booklets, divided into sections of: warm, cool and neutral colours. The tool contains a total of 262 samples of paper which enable graphic designers to choose the best shade and or most suitable surface for their next publication, packaging design, brochure, label, etc.
The ChallengeThe challenge is to create a campaign which will ensure the entire UK design industry hears about the paper selection tool, and is inspired to use the papers for their very next project.
My Idea is to keep the papers alive by creating a world within the 'Imaginative Colours' tool. I wanted to design something which designers could play, mix and match with and enjoying the process at the same time. Besides that, I also wanted to show Fedrigoni's striking surfaces, textures, colours and sustainability, altogether at once in the tool. Therefore this idea of having a world within the 'Imaginative Colours' tool came up, with every design expressing Fedrigoni's paper qualities. All the layers are drawn, traced, and then hand cut to create one of the 'Imaginative Colours' tool, the cool colours.
The concept of this idea seems to be letdown by the communication of its design, I'm unsure to what the publication is advertising and without text, you don't learn anything about its reasoning. The basic concept could be massively improved and used for better reason!
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